2013 proved to be a remarkable, eventful, and sometimes frustrating time for ammo hunters all over the country. At Lucky Gunner, we can understand those emotions as the year proved to be a wild ride! Now, we’d like to give you a peek behind the curtain at Lucky Gunner and a look at some insider ammo stats and information.

You probably know Lucky Gunner Labs as a source of in-depth testing and insight into the ammo world. So, similarly to what we did at the end of 2012, we thought we’d give you a inside look at our biggest on-going experiment: delivering the most amazing experience possible to shooters who purchase ammunition online at LuckyGunner.com.

By now, you probably can tell how much we love data and feedback from shooters. It helps us make the best decisions about how to get shooters what they want, expect and need. With that in the back of our minds, we thought you might like a quick journey into the data and trends we noticed among shooters in 2013.

All of what we’re sharing comes from Google Analytics – we’ll admit, it’s not perfect, but it’s definitely good, consistent, and it’s considered the industry standard. So without further ado, let’s dive into 2013 in the ammo world:

Most Popular Caliber and Ammo Stats

9mm, .223 Remington are once again shooters’ favorites in ammunition

Most popular ammo calibers of 2013 at LuckyGunner.com

The hot 22 long rifle market hasn’t cooled so the caliber’s jump from near the bottom of 2012′s top ten to a much more significant chunk of Lucky Gunner’s sales probably doesn’t surprise you much.

Perhaps even more interesting, though, is that the .223 and 5.56 calibers, both of which were very hot early in the year due to the threat of more government regulation, make up a smaller chunk of the Lucky Gunner pie. Is that because of more competition? AR-15 shooters had sufficient ammo on-hand and weren’t worried about the government getting involved? Still, it seems doubtful that the black rifle market is cooling at all when you look at the top ten individual products of 2013.

The most popular ammo products at Lucky Gunner

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Visitors

Texas, California switch top spots among U.S. visitors to LuckyGunner.com

Lucky Gunner visitors by state.
Once again it’s Texas, California, and Florida leading the way but in a slightly different order than in 2012.


In 2012, we received a ton of feedback from folks who were surprised California was where most of our traffic comes from. It seems most shooters expected Texas to sit atop the list of stats sorted by traffic. Given the political stereotypes of each state, that seems to make sense.

Well, in 2013 Texas took over the top spot and aligned itself with shooters’ expectations once again.

Sales-by-State

Other states of note are Michigan, where the state jumped from #10 on our 2012 visitor rankings all the way up to #4. (If you’re a Michigander that just joined us in the past year- thanks and welcome!)

Browser/OS

Internet Explorer, Windows fall but still dominate among shooters

Browsers of visitors that come to LuckyGunner.com

If you’re into technology, you’ll likely find this interesting: Internet Explorer continues to be the top internet browser for shooters but it continues to see it’s share erode with Safari and Chrome gaining ground quickly on the Microsoft product.

Operating-System

It’s more bad news for Microsoft as it relates to operating systems. Windows continues to lose ground on iOS and Android users as shooters go mobile for both information and buying ammunition.

Shooters & Smartphones

More shooters shopping and visiting on smartphones

Table detailing mobile vs. desktop users at LuckyGunner.com

As you probably could have guessed, shooters continue to get more comfortable using their smartphones to shop for ammo and learn about it. As they make the move, we continue to see more and more mobile users at LuckyGunner.com. Are you a smartphone shopper? Is there anything about our site you’d like to see changed that would make it easier? If so, let us know below in the comments!

Wrap-Up

Thanks for a great year of serving shooters!

We’re honored to have served a lot of shooters in 2013. We’re passionate about shooting and just as passionate about offering up the best customer experience possible for our fellow shooters.

Did you see anything here that surprises you? We hope you found it interesting and if you did, please share this with your friends. The more we all know, the tighter we become as a shooting community and the better off we all are.

What do you think 2014 will bring? More of the same? No matter what, we wish you the best in the upcoming year and please know we’ll continue working hard and won’t stop pouring over data to make the best decisions we can to bring you more ammo delivered as fast as we can.


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27 Responses to “Ammo in 2013: A Look Behind the Scenes at Lucky Gunner”

  1. 2013: The year in ammo at Lucky Gunner - The Gun Writer

    […] You can view their research here. […]

    Reply
  2. SayUncle » 9mm wins again!

    […] LuckyGunner with ammo sales stats. […]

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  3. 2013: The year that was in ammo... - Gunmart Blog

    […] Lucky Gunner (Who I suggest you buy all of your ammo from) has released their statistics on what was the big driver in ammo in 2013. Its a very interesting read… here. […]

    Reply
  4. Clint Long

    I would be very interested in seeing if the quantity of a specific caliber of ammunition adds up the same as revenue does. With the fluctuation of prices in some of these calibers over the last year revenue might not be the most accurate way to evaluate this.

    Reply
  5. Marybeth Wilburn Crawford

    So, what are the top 10 calibers sold – Not in % of revenue but in number of rounds?
    Example 9mm had your highest % of revenue but was it the highest in number of rounds sold?

    Reply
  6. Chip Hawkins

    Been a buyer for a number of years. Great service.

    Reply
  7. Barry Newman

    Mine didn't even make the list

    Reply
  8. Jim Hall

    Great job and excellent Data.

    Reply
  9. Michael McLean

    Great Ammo, Great prices.

    Reply
  10. Restmod Bennett

    Kinda ends the 9MM vs .45 ACP debate!

    Reply
  11. Lincoln Dimmick

    I figured 7.62×39 would have been second or third!

    Reply
  12. Rick Hale

    % of Revenue might be an interesting statistic for Lucky Gunner, but not for the consumer. I want to know % of volume (bullets) sold.

    Reply
  13. Susan Scheuermann

    lemme guess .380 it's a good round cheaper then most and does the job imo

    Reply
  14. Barry Newman

    Susan Scheuermann 10mm

    Reply
  15. Mick Wood

    While all of this is very interesting, I suspect other variables aren't reflected, first and foremost being availability. For instance, .22 LR is low in your stats, but is it due to demand on your site or because you can't maintain a supply? Not your fault, but it would be a valid metric.

    Reply
  16. Monday Pre-Freeze News Links | Shall Not Be Questioned

    […] A look at the 2013 ammo stats from Lucky Gunner. […]

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  17. What were we shooting in 2013? | The Bang Switch

    […] ammunition selling friends over at LuckyGunner.com compiled a list of the most popular calibers for 2013 based upon traffic to their website. […]

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  18. Lucky Gunner Ammo

    Great point Clint. That's definitely been a driving factor this year.

    Reply
  19. Lucky Gunner Ammo

    Hey Marybeth – great question. In terms of rounds sold that's a tough one to answer because our record-keeping doesn't account for things that way. For instance, you have how many different .22lr packages with varying round counts in them? We'll see if there is a way we could figure it out and try to include it in the future.

    Reply
  20. Lucky Gunner Ammo

    Thanks Rick – good point. We're going to loop around and see if we can figure that one out. Because of the different quantities sold in each caliber (just think of .22lr and all the different round counts you can buy) it makes it a little tricky for us to figure that out.

    Reply
  21. Lucky Gunner Ammo

    Very true Mick – if we don't have it, there's no way the caliber could be counted. I suspect you would have seen more .223 if that market hadn't been incredibly scarce early in 2013. Great point!

    Reply
  22. Lucky Gunner Ammo

    Thanks Chip, we appreciate you!

    Reply
  23. The Year in Ammo (2013) | Stuff From Hsoi

    […] Anthony over at LuckyGunner sent me an email to mention their Ammo in 2013: A Look Behind the Scenes at Lucky Gunner. […]

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  24. Dominic Gallegos

    Lucky Gunner has not let me down so far, happy to purchase from them in the future

    Reply
  25. Most Popular Ammo Calibers and States of 2013 | State Of Tactical

    […] Gunner crunched the numbers and posted some stats on their site regarding the most popular calibers and the states that brought in the most traffic for 2013. 9mm […]

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  26. Kevin Kamer

    Have you looked at the data by supplier? Would be interesting to see what most shooters use by category (Federal, PMC, Winchester, etc)

    Reply

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