WE ARE LUCKY GUNNER. WE SELL AMMO.
Lucky Gunner launched in 2009 after a couple guys tried to order ammo on the internet. Weeks after placing their order, they still hadn't received any ammo. Meanwhile, their credit card was charged, their money was being held hostage, and the customer service department was unresponsive. Unfortunately, this was a common problem. Backorders were the law of the land as guns went hungry and shooters grew frustrated.
So, Lucky Gunner was born. We made a pretty big impression early on as the first online ammo shop to feature a live inventory system. Since the beginning, we've insisted on a live inventory tracker on each product page that shows you exactly how many units of that product we have in stock. When we run out, the number reaches zero and the page is automatically hidden until we get more. So, if you see it on our website, you know we have it in-stock at our warehouse in Knoxville. No delays. No backorders. No drop-shipping.
Of course, anybody can just say they have in-stock ammo, but our promise is backed up by a $100 Guarantee. On the rare occasion that we miss the mark and the ammo you order is actually out of stock, we'll give you $100 in store credit. Just get in touch with our customer service team. They'll be sure to make it right.
We've grown a little since those early days and we've made lots of improvements to our operation based on the principle of giving our customers the best online shopping experience possible.
PUTTING THE CUSTOMER FIRST
To complement our live inventory system, we've also worked hard over the years to make sure we always have plenty of ammo in stock with a wide selection of brands and calibers. While the bulk of what we sell is made up of a few of the most popular calibers like 9mm and .223 Rem, we also try to stock a broad selection of even the most obscure rifle, pistol, shotgun, and rimfire cartridges.
One of the things we're most proud of at Lucky Gunner is something that all of our customers can experience: our fast shipping. Orders placed by 3 PM Eastern Time on a business day will usually ship that same day. If an order is placed after 3 or on a weekend or holiday, it ships the very next business day.
Speaking of our customer service team, they're a pretty awesome bunch, too. The team is made up of actual shooters who use and know the products we sell, so they're ready to answer any questions you might have via phone, email, or live chat. In fact, many of our customer service folks first encountered Lucky Gunner as customers before joining our team. This helps us to have an obsession with the front lines and understanding of the small details that you care about.
NOT JUST AN AMMO STORE
RELIABLE SHOOTING ADVICE FOR REGULAR PEOPLE
Our mission of putting the customer first doesn't end after we ship the package. Over the last several years, we have built a library of resources to help shooters advance their knowledge and shooting performance.
You might have heard about our epic ballistic gelatin project with over 200 loads tested or our 40,000-round brass versus steel case ammo test on Lucky Gunner Labs. Or maybe you've run across one of our shooting drill videos, gun reviews, or our series about home-defense shotguns on Lucky Gunner Lounge.
Our commitment to providing reliable shooting advice for regular people is just one more way we try to offer customers the best experience possible.
MEET THE TEAM
WELL, A COUPLE OF US, ANYWAY
Chief Executive Officer
After working in home construction, Jake joined the Lucky Gunner team in 2009 when the new company was just getting off the ground.
As the purchasing and operations manager, Jake's real introduction to the industry came in 2011 when he went on a 9,000-mile road trip. Covering 21 states in 30 days, he met with key distributors and learned how ammo was made at several of the ammunition plants scattered across the country.
On that trip, he gained an appreciation for the quality of the people in the industry. The cumulative hunting, self-defense, law enforcement, and competition shooting experience spread through their collective “war stories” demonstrated just how much practical field knowledge goes into the products they make.
This enriched context helped Lucky Gunner to be able to better provide shooting advice to shooters as well as supply our customers with hard to find ammo as a result of stronger partnerships.
In 2013, Jake became the CEO of Lucky Gunner, now leading a committed, entrepreneurial-minded team that daily strives to continue to improve our customers experience.
Chris has been a part of the Lucky Gunner team since 2011 and serves as the editor of Lucky Gunner Lounge and Lucky Gunner Labs.
Chris has a broad interest in all types of shooting activities, but he's most passionate about firearms as tools for personal protection. His ongoing pursuit of knowledge in the shooting world has included over 600 hours of professional firearms and self-defense training from more than 30 different instructors. He has earned an instructor certification in both shotgun and advanced handgun from Rangemaster and is also certified as an NRA handgun instructor.
Chris combines that knowledge with his professional background in creative media production to share advice, experiments, and product reviews with Lucky Gunner's customers. Although he's plenty comfortable using AR-15s, polymer-framed striker-fired pistols, and other guns typical modern shooters tend to prefer, Chris also likes to explore the practical merits of today's less-appreciated firearms like double-action revolvers, and DA/SA semi-autos, and shotguns.
When he's not at the range or in the office, Chris can most often be found at home building Legos with his kids… or by himself.
Owner and Co-Founder
After co-founding the company in 2009, Jordan stepped out of day-to-day management in 2013 and handed the reigns to current CEO, Jake Felde, and his team.
In 2020, through his private investment company, 2A Group, LLC, Jordan obtained sole ownership of the business.
Jordan could not be more proud of or grateful for the team at Lucky Gunner. He continues to admire their commitment to excellence in serving customers, collaborating with global industry partners, creating industry-recognized educational content, and investing in one another and Lucky Gunner’s hometown, Knoxville, Tennessee.
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448 N. Cedar Bluff Road, #201
Knoxville, TN 37923