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Privacy Policy

Last Updated: 06/28/2024

We value our customers and their privacy. We understand you may have questions about our collection, use, and disclosure of your personal information, so we’re providing you with this notice of our privacy practices.

This privacy policy describes the types of information we may collect from you when you visit www.luckygunner.com (our “Website”). It also covers information we may collect about you offline or when you contact us by phone, chat, fax, email, or text message. This policy describes our practices for collecting, using, maintaining, protecting, and disclosing that information.


We won't follow you around the web to collect information about your browsing activities, and we won't retarget you with ads on other sites. We do collect, use, and disclose several types of information from and about you to serve you and provide you with the best ammo buying experience on the internet. This chart outlines the categories of personal information we collect and the purposes for the collection:

Personal Information Purposes for Processing Personal Information
Identifiers, such as name, address,
email address, telephone number,
occupation, photo identification, date
of birth, and other personally
identifying information. For example,
we collect information from you when
you sign up for an account or purchase our products.
  • To present our Website and its contents to you and to improve the Website (we continually strive to improve our Website based on the information and feedback we receive from you);
  • To provide you with information or services that you request from us;
  • To fulfill our obligations to you as a customer;
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support our needs);
  • To carry out our obligations and enforce our rights arising from any contracts or legal relationships between you and us, such as when you purchase any of our products;
  • To notify you about changes to our Website or any products or services we may offer or provide through it;
  • Internet or Other Similar Network Activity as you navigate through our Website. Information collected automatically may include usage details, domain address, IP addresses, internet browser, operating system, your internet connection, the equipment you use to access our Website, and information collected through cookies and other tracking technologies (please see “Cookies and Online Tracking Technologies” below for more details).
  • To allow you to participate in interactive features on our Website and to personalize your experience (your information helps us to better respond to your individual needs);
  • To enable communication with you regarding our services, such as email and text;
  • To work with marketing partners to allow us to provide you with products or services that may be of interest to you, such as emailing you similar products that you have purchased recently;
  • To administer certain programs we may offer, including contests and gift cards;
  • To fulfill legal obligations, such as ensuring you are the appropriate age or reside in locations that allow us to sell you our products;
  • To fulfill the purpose for which you provide it. For example, when you communicate with one our representatives through our Website’s chat function;
  • For any other purpose with your consent.
  • Call recordings when you speak with one of our representatives.
  • For fraud detection, loss prevention, and public safety;
  • To carry out our obligations and enforce our rights arising from any contracts or legal relationships between you and us, such as when you purchase any of our products.
  • To improve customer service.
  • Payment information, such as credit and debit card information provided to one of our payment processors when purchasing our products.
  • To fulfill our obligations to you as a customer;
  • To fulfill the purpose for which you provide it, including processing your purchase of one of our products.

    • We may disclose the above categories of personal information:

    • to our parent, subsidiaries, and affiliates;
    • to contractors, service providers, and other third parties we use to support our business;
    • to protect the rights, property, or safety of our company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
    • to comply with a court order, law, or legal process, including to respond to a government, regulatory, or law enforcement request;
    • to enforce or apply our Terms & Conditions and other agreements, including for billing and collection purposes; and as allowed under applicable law or with your consent.

    • We may also disclose aggregated information about our users and deidentified data or information that does not identify an individual.


    Like many e-commerce sites, we use first-party and third-party “cookies” and other tracking technologies to enhance the experience of our Website and for analytics purposes. Cookies are small files that a website places on a website visitor’s hard drive through their web browser. These technologies are used for record-keeping purposes, to ensure our Website operates properly, and to track how visitors interact with our Website.

    Some of the third-party technologies we use include Google Analytics and Google Analytics Advertising Features, including Google Signals, Google Analytics Demographics and Interest Reporting, and Google Search Console (collectively “GA”). We use GA to gather information (such as your age, gender, and interests) on parts of our Website, with the goal of better serving you. By using our Website, you agree to our use of such information, and you further agree to GA’s terms found here: http://www.google.com/policies/privacy/partners.

    You may opt out of GA by adjusting your settings on Google Ad Preferences, by visiting the GA opt-out page and installing the add-on for your browser, or by following the steps on NAI's opt-out page. You may also choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you choose to refuse cookies, please note that some parts of our Website may not function properly as a result. We don’t modify tracking behavior in response to Do Not Track Signals.

    For more information on how you may control our collection and use of your information through tracking technologies, please see the “Your Consumer Rights” section below.


    We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. For instance, our entire Website is PCI-DSS compliant, and our checkout process is fully secured with strong SSL encryption. When you place your order online, your credit card information passes directly from your browser to the payment processor.

    While we work hard to secure your information, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. Please don’t share your password with anyone.


    Our Website may contain links to other sites. We’re not responsible for the content or privacy practices of those sites. We encourage you to be aware when you leave our Website and to read the privacy statements of any other site that may collect your personally identifiable information.


    Our Website is only intended for persons who are at least 21 years old. No one under 21 may provide any information to or on our Website.


    Some states provide certain consumer rights to their residents. Depending on your state of residence, you may have the following rights:

    • Right to know what personal information we have processed about you and access that information, including retaining a copy of your personal information.
    • Right to delete any of your personal information we have in our possession.
    • Right to correct any inaccuracies in any of your personal information we have in our possession.
    • Right to appeal our denial of any consumer request you submit to us.

    We don’t conduct any selling or targeted advertising with your personal information or use your personal information for specific types of profiling. As a result, we don’t offer any right to opt out of these activities.

    We reserve the right to deny requests if allowed under applicable law. Any rights that may be available in your state are not afforded to you under this policy while you are operating in a commercial or employment capacity.


    You may exercise your consumer rights by submitting a verified request to know information (and to receive your personal information in a portable format), to correct information, or for deletion.

    A form is available at https://www.luckygunner.com/consumer-data-request to request your personal information or request to delete or correct your personal information. You may also place a request by emailing us at privacy@luckygunner.com. If you email us your request, we ask that you please provide the same information requested on the webform so we may authenticate your request. Your request will be verified using the information you provide as described on the webform.

    If you submit a request that is not through one of the above designated methods or is deficient in some manner unrelated to verification, we’ll let you know how to submit the request or remedy any deficiencies with your request.


    If you use an authorized agent to submit your request, you may provide a power of attorney executed pursuant to applicable state law. If a power of attorney is not submitted, you may be required to provide commercially reasonable identification of your identity and evidence of your authorized agent’s authority to act on your behalf. For example, you may need to provide the authorized agent signed permission to submit a request, verify your identity directly by submitting a verified consumer request according to the procedures in this section, and directly confirm with us that you provided the authorized agent permission to submit the request, by contacting us at customerservice@luckygunner.com.


    You have the right to appeal our refusal to take action on, or respond to, a verified consumer request. Upon receipt of our denial or refusal to take action on, or to respond to, your verified consumer request, you have 90 days to submit a request to appeal our decision by emailing privacy@luckygunner.com. We will timely inform you in writing of any action taken or not taken in response. We will also include a written explanation of the reasons for our decision.


    If you create a customer account with us, you can edit some of your personal information simply by logging into your account and making the desired changes. If you'd like to opt out of newsletters and other emails, just select the unsubscribe option at the bottom of the message.


    This privacy policy may change from time to time. We’ll post any changes to the policy on this page. Please visit this page periodically to check for any updates. We’ll note any updates by updating the “Last Updated” date at the top of this page.


    If you have questions about this privacy policy, please call us at (800) 317-9506 or send a friendly email to customerservice@luckygunner.com. We look forward to assisting you.

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