LuckyGunner.com has a live inventory system that removes any out-of-stock items from our website the moment the last unit is ordered. If you see it, we have it in stock and ready to ship.
Fast Shipping
$100 Guarantee
We guarantee the products shown on our site are in-stock. If we make a mistake and an item in your order is out of stock, we will give you a $100 store credit.
Sellier & Bellot (S&B) Ammo is a Czech ammunition manufacturer located in Vlasim. Started in 1825 by a French man manufacturing percussion caps for firearms to be used by the French infantry, Sellier & Bellot Ammo is one of the oldest companies in the world!
Along with holding a strong position in the Czech market, Sellier & Bellot also has an impressive presence in Europe and other international markets. By continuing to invest heavily in research and development over the years, Sellier & Bellot has expanded its product line to include shot shells, centrefire and rimfire cartridges, handgun ammunition, and many other firearms related products.
With the goal to develop and market the highest quality ammunition to the military, law enforcement and commercial markets worldwide, Sellier & Bellot continues to grow with every round sold.
Customer Reviews - Sellier & Bellot Ammunition
Sellier & Bellot ammunition receives frequent praise for its reliability, clean burning, and consistent performance across a range of calibers and firearms. Many users find it cycles smoothly and fires accurately, with group sizes and velocities often meeting or exceeding expectations for range use and even hunting. It is repeatedly highlighted as being affordable and a good value for bulk training or target shooting. The brass quality is also commonly noted as suitable for reloading. However, some reviewers report issues with feeding or bullet crimp in certain revolvers, infrequent primer failures, and occasional failures to feed or eject, particularly in specific firearms or suppressed setups. A few users mention keyholing or inconsistent performance in some calibers, and some find certain loads dirtier than others. Overall, most buyers regard S&B as dependable and cost-effective, with isolated quality concerns.
I’ve used the Sellier & Bellot 124gr exclusively for years - in Smith & Wesson M&P, Walther, HK, CZ, Steyr, Shadow Systems and Sig 9mm pistols - it’s a consistent and clean round. I would say I’ve had around 1 issue every 8500 rounds and I can’t remember when it wasn’t an issue with the firearm (the last was a FTF on a Shadow Systems 9mm and those have a brief, documented break in period). Just an excellent product.
I won a Winchester XPR 6.5 at a banquet, my friend ordered 3 boxes online when we got home. I used them to sight in the rifle at 100 and then 300, 3 in a 1” bull, I was impressed. Used them on a Wisconsin black bear at 50, whitetail at 100, and Wyoming muley at 400, and all 1 shot kills, I’ll experiment with some other loads, but the S&B worked fine for me.
I have fired thousands of rounds of this ammo through my 1943 M1 Garand. I am not saying there are not other brands that shoot well in the M1. However, I have tried them all and this is the only brand I have used with zero problems. I know a number of other M1 shooters who say the same thing. The M1 is obviously old and it is also a very mechanical rifle. Garand owners love their guns and get to know what their favorite round is soon enough. We give them what they like best. This is my choice and this is a great company to buy from. No nonsense...period.
I've been looking for ammo that can function as a good defense round, but can also be a relatively inexpensive range load. Saves from the hassle of switching between a FMJ round and a good hollow point. After all, why practice with a different round that what you load to carry? I run a full size H&K VP9, a small Beretta Nano, and also a carbine in the same round. So far about 500 rounds downrange with -0- FTF or FTE. I do prefer the 124 grain over the 115 though.
I bought a Glock 40 10mm with a 3.25 MOA Trijacon Type 2 RMR and a case of this ammo. I trust Lucky Gunner and it was the cheapest ammo available at the time $320/case. After buying the correct tools to mount this and doing so I went to the range with sandbags and targets. At 25 yards I can put holes in holes at this range just making the hole slightly bigger round after round. When the hole does not appear where it should, I know why...I pulled the shot. When I miss it is my fault and can feel the difference. To prove this to myself I took this G40 setup to a very long range in Chelan,WA and was hitting the hanging bowling pin at 100 yards more often than not to my surprise! I took this thing out to 400 yards and hit a target that was 3' x 3' with a few tries.
I have no idea what everybody else is doing with 10 mm but I love the fact I can take my pistol to a 100 yard line and keep up with some rifle shooters. Now I am going to try the hot loads and see where that gets me.
Definitely good ammo for the price! I must have gotten lucky with this pistol/ammo combo because I have never ever shot a pistol this accurate ever. If the hot loads stray I know where to go back to. My 10 mm experience with Glock, Trijacon and this ammo is very satisfying and one I have never experienced with any other caliber. Match lighting accurate at 25 yards...I would have said that was crazy if I had not done it. I have had a lot of fun finding all of this out.
Top 5 customer reviews
for Sellier & Bellot Ammunition
S&B is widely regarded as one of the best values in ammunition. Czech manufacturing precision combined with competitive pricing makes their ammunition popular worldwide. The brass quality is excellent for reloading, and consistency rivals brands costing significantly more. Many shooters consider S&B the best quality-to-price ratio available.
Is Sellier & Bellot related to Magtech?
Yes. Both are owned by CBC (Companhia Brasileira de Cartuchos) of Brazil. However, they are manufactured at separate facilities—S&B in Vlašim, Czech Republic, and Magtech in São Paulo, Brazil. Each brand maintains its own product lines, quality standards, and manufacturing traditions.
What makes S&B special among European ammo makers?
S&B combines nearly 200 years of Czech engineering tradition with modern manufacturing capabilities. Their ammunition is known for consistent velocities, accurate loads, and quality brass. Unlike some European ammunition that uses Berdan primers, most S&B commercial ammunition uses boxer primers for easy reloading.